CamelBak is the world’s leading manufacturer of liquefaction solutions. Cyclist Michael Eidson competed in the “Hotter’N Hell 100” series, and that’s exactly what it is to this day: a 100-mile road race in four days of exhausting summer heat in Wichita Falls, Texas. Water is vital to surviving the race, but there are few places to fill, not to mention time to stop. Eidson, a professional first aid technician, came up with the solution on the fly: he filled the intravenous bag with water, slipped it into a white tubular sock (yes, the right tubular sock), and pushed the entire instrument into the back. his bike shirt. He then threw the hose over his shoulder and fastened it with a clothespin. A hands-free hydration solution was born and CamelBak was created to run it.