Privacy statement of Äkäslompolo Sport Shop Oy's customer register

Privacy statement in accordance with personal data legislation.

(Description updated 7.10.2025)

Data controller

Äkäslompolo Sport Shop Oy
Tunturintie 15
95970 Äkäslompolo
Business ID: 3277141-6

Person handling registry matters

Jarno Helassalo
e-mail: jarno.helassalo@akaslompolosportshop.fi

Register name

Äkäslompolo Sport Shop Oy's marketing register

Purpose of use of personal data

Personal data is processed for the management and analysis of the relationship with the customer and other factual connections, for the provision of services, for business development and planning, as well as for marketing and customer communication, which can also be carried out electronically and in a targeted manner.

General condition for the processing of personal data: Section 8 subsection 1 points 1, 2, 5, 6 and 7 of the Personal Data Act.

Data content of the register

The register can process the following information about all registrants:

• First and last name
• contact information (postal address, telephone number, e-mail address)
  the start and end date and manner of the customership and/or
• substantive relationship
• direct marketing permits and prohibitions
• information regarding the use of electronic services and content (e.g. subscription to newsletters), technical data sent to the server by the registrant of the registered browser (e.g. IP address, browser, browser version, page from which the data subject has moved to our pages) and
• cookies sent to the browser of the registered user and related information
  information related to marketing and sales promotion, such as marketing measures aimed at the data subject and participation in them (e.g. participation in marketing lotteries and contests and events)
• information related to the handling and communication of the customer and other relevant relationships (e.g. purchase and cancellation information for paid products and services, order information for free products and services, delivery information, feedback, complaints and recordings of customer service events, such as calls, emails, chat and text messages)
• information about online behavior on websites and services (e.g. clicks on links, browsed internet pages, entry and exit sites)

In addition, the register can process the following information about those who have purchased a product and/or service or created a customer account:

• customer number
• personal identification number
• billing and collection information
• user name
• password
• nick name
• information related to the service of the identified user, such as usage
• information of the service's features
• Regular sources of information
• Personal data concerning the registrant is collected from the registrant himself, from various services that the registrant uses (e.g. online services and social media channels) and in connection with various marketing measures such as marketing lotteries and contests and events.

Disclosure and transfer of information

Based on the discretion of the data controller, data can be released within the limits allowed and required by the legislation in force at any given time, for example, to Äkäslompolo Sport Shop Oy's partners, unless the data subject has prohibited data release. In principle, data can only be disclosed for purposes that support the operational concept of Äkäslompolo Sport Shop Oy's customer register and where the purpose of use of the data is not incompatible with the purposes of use of Äkäslompolo Sport Shop Oy.

Information can also be disclosed in a manner required by the requirements of competent authorities or other parties, based on valid legislation, and for historical or scientific research, provided that the information has been changed to a non-identifiable form.

Registry protection

The information contained in the register processed electronically is protected by firewalls, passwords and other generally accepted technical means in the field of information security. Manually maintained materials are located in premises to which unauthorized persons have been prevented from accessing.

Only identified employees of the registrar and the companies acting on behalf of the registrar have access to the information contained in the register with the right of use granted by the registrar.

Cookies

Cookies are used on the website. A cookie is a small text file sent to the user's computer and stored there. Cookies do not damage users' computers or files.

The company collects information from people visiting the sites. The information is used to improve the site's functionality and site content, develop business and target marketing.

If the person does not accept that information is collected about him, he must turn off the cookie function of the browser program. If this is not possible in the browser, you must stop using the site to prevent the collection of cookie data.

Cookies may be necessary for the proper functioning of some services.

How long will my data be kept?

We keep your personal data for the time necessary to be able to operate within the framework of this privacy statement. The customer can request data deletion at any time by contacting our customer service: info@akaslompolosportshop.fi. We have to keep some information longer for legal reasons (e.g. accounting obligation).

• The information about purchases needed as accounting documents is stored for 10 years after the end of the financial year to which the information refers
• The information about your orders will be stored for a maximum of 10 years after placing the order.

Right of inspection, prohibition and correction

According to the Personal Data Act, the registered person has the right to check what information about him has been stored in the register. At the request of the registered person, we will make the necessary corrections and additions to the personal data, or we will remove incorrect, unnecessary, incomplete or outdated data in terms of the purpose of the processing. Information can be checked and updated by contacting info@akaslompolosportshop.fi. The request must be in writing and signed. You can make an information request free of charge once a year.

The registered person has the right to prohibit the processing and disclosure of information about him for direct advertising by contacting our customer service.

Changing the privacy statement

Äkäslompolo Sport Shop Oy is constantly developing its business and therefore reserves the right to change this Privacy Policy by announcing it in the services. Changes can also be based on changes in legislation. Äkäslompolo Sport Shop Oy recommends registrants to familiarize themselves with the content of the privacy statement regularly.