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Founded in 1994 in Steamboat Springs, CO, Smartwool was the first outdoor company to create performance merino wool ski socks, revolutionizing the industry and forever changing the way outdoor enthusiasts view their feet. Since then, the company has continued to innovate and perfect crafts, pushing the boundaries of what merino wool can do.

Merino wool is the main ingredient in almost all of the company’s products. It is soft, controls moisture, regulates temperature and resists odors. Merino wool makes the brand’s base layers, hiking socks, running socks and other outdoor clothing so incredibly comfortable and effective in all conditions.