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The birth of Sasta is a story about the ingenuity and perseverance of a Nurmes man. What is called innovation today was the desire of a young man in the early 1960s to have a practical and comfortable wardrobe suit for his hunting trips. Sasta manufactures durable and technical clothing e.g. hiking and hunting. Ecology, the classic look of the collection and the longest possible service life of the products have guided Sasta’s product design and material choices since 1969.